Inspiration Board


Your Inspiration Board is what you’ve been working toward all week. This is where you pull everything together to see what you’ve got. This is also where you tend to the small details that will give depth to your shoot.

While these details might not make it into the shoot itself, they will give you a boost of confidence.

What is the difference between mood and inspiration boards?

A mood board will influence what goes into an inspiration board. The big difference is that inspiration boards have more specific elements that will show up in the resulting product, specifically wardrobe and location ideas that we will hash out in a wider scope in week 3.

Mood Boards = feeling, conceptualized, psychological.

This will give you some consistency to your brand which will come through in your shoot. AND your photographer will be able to help draw out all your superpowers for your shoot!

This can be shared with anyone, web designer, photographer, future husband - so think BIG and don’t be afraid to go outside the box. Don’t censor yourself!

Bring your artist archetype out to play! You’ve got your words, images, and responses to your questions. Now it’s time to put them all in one place. A brand board is an at-a-glance document containing all your brand elements- from your main logo to your color palette.

step 1: create a digital board


Some free tools that you can use to create your board:

Milanote is an awesome FREE tool to help construct your Mood Board online.

Click Image To Go To

Click Image To Go To

Click Image To Go To

Click Image To Go To


Canva is another AWESOME free app that can help bring your creativity into your mood board.


step 2: make it real


Get some poster board or print it out. Having the visual on the wall helps the energy of what you’ve created to be more palpable.  Hang it in your office or place where you want to see the most inspiration in your life and business!

step 3: what’s missing?

Now that you’ve pulled all the perspective pieces together, look a little deeper. Is there a character in you that got overlooked? Is there an element that is important that didn’t surface here? Check in and make sure all the necessary attributes are accounted for.

For example: when I created my inspiration board, I noticed a key element was skipped. Im a catalyst and I didn’t include the fire which is key in contributing to the transformation that I help guide clients into. Take a few moments to deeply go in to the visuals you’ve created.

And that concludes Week 1!

Easy right? It’s time to celebrate my friend. Congratulate your Artist Archetype before you move into Week 2!


Clarity and Purpose

Define you in your brand

What inspires you?

Bringing it all together


move on to LIGHT