What Should I Wear for My Brand Photoshoot? (Without Looking Like Everyone Else)
Ah yes, the eternal question: “But what do I wear?”
Listen — I get it. This isn’t just about picking a cute outfit. It’s about choosing looks that feel like you, photograph well, and tell your brand story at a glance. The biggest mistake I see? People choosing outfits based on what they think they should wear instead of what supports how they want to feel.
Let me offer you a reframe: Your wardrobe should reflect your future self — the one you’re building your brand around. When you dress for her, everything shifts. You walk different. You speak different. You show up like you own the damn room!
Here’s how I help clients choose their wardrobe intentionally:
1. Start With Vibe Over Trend
What’s the energy you want your brand to communicate?
Bold? Soft? Classic? Creative?
Choose pieces that evoke that feeling, rather than chasing what’s trending on Pinterest or Instagram.
2. Choose Colors That Align With Your Brand
This doesn’t mean you have to dress in your brand palette head-to-toe, but it helps to include hues that harmonize with your website, logo, or social content.
And if your brand is you — stick to tones that complement your skin, hair, and personality.
3. Mix Dressy and Casual Looks
Have a few go-to pieces that range from elevated to everyday.
We want options that cover the full spectrum of how you show up — from leading client calls to sipping matcha in your creative flow.
This creates content variety and keeps you from looking like a one-note brand.
4. Avoid Distracting Prints or Overly Trendy Pieces
We want you to stand out — not the outfit.
Choose clean lines, great fit, and a few thoughtful accessories. Statement pieces are welcome, but not if they steal the show.
At the end of the day, the most powerful outfit is the one that feels like home in your body. If you’re unsure, try each piece on and ask yourself:
Does this feel like the woman I’m becoming?
If yes — pack it. Your wardrobe isn’t just fabric. It’s frequency.
And when we align that frequency with your brand essence, we create images that radiate exactly the kind of magic your audience is craving.
Candace Smith | The Essence Photographer- Denver-based photographer, traveling globally.