IS YOUR BRAND WORKING FOR YOU?

A No-Fluff Mini Assessment to Uncover the Truth

by Candace Smith – Brand Photographer + Strategist at Luxx Luminary

If you’ve ever wondered why your content isn’t converting, why your visuals feel a little off, or why people keep saying “I love your vibe” but don’t actually buy — this is for you.

Your brand should work for you — attracting aligned clients, making sales easier, and giving you the clarity to show up confidently.

In less than 5 minutes, this quick assessment will help you see where your brand is strong, where it’s getting in the way, and what to do next.

Grab a pen, take a breath, and answer honestly.

SECTION 1: BRAND CLARITY (Rate each 1–5)

How aligned are you with these statements?

  1. I can explain what I do and who I serve in a sentence without sounding confused, corporate, or like ChatGPT wrote it.

  2. My offers are clear AF — people know what I do and how it helps them.

  3. I’ve nailed my brand voice and use it consistently across platforms.

  4. My messaging sounds like me (the bold, evolved version — not the scared, shrunk-down version).

  5. I feel confident showing up and talking about my business without cringing.

➡️ Total for this section: _____ / 25

SECTION 2: VISUAL ALIGNMENT (Rate each 1–5)

Let’s be real — does your visual identity reflect your now energy or your two-years-ago self?

  1. My website, IG, and other platforms look like one cohesive, grown-up brand.

  2. I’ve chosen fonts, colors, and visuals that reflect how I want to be seen.

  3. I use photos that feel like me now — not outdated headshots from that one time I wore a blazer.

  4. My content and visuals spark recognition. People scroll and know it’s mine.

  5. I feel proud to send people to my site and socials — it’s giving magnetic, not meh.

➡️ Total for this section: _____ / 25

SECTION 3: CLIENT ATTRACTION (Rate each 1–5)

Are your dream clients finding you — or are you still playing hide and seek??

  1. I get DMs, emails, or referrals from people who are already sold on working with me.

  2. I rarely feel like I have to over-explain or prove myself.

  3. People get what I do and trust my expertise.

  4. My content converts. Even my “non-promotional” posts lead to interest.

  5. I’ve booked clients based solely on my online presence.

➡️ Total for this section: _____ / 25

TOTAL SCORE: _____ / 75

Now, let’s interpret your results — no sugarcoating, no marketing jargon. Just honest next steps.

SCORE: 61–75

You're on the edge of iconic.

You’ve done the work, and your brand is mostly aligned — but there’s still room to sharpen the edges, elevate your authority, and show up with even more consistency. This is your moment to scale with precision.

Next Step:

You’re ready for refinement, not reinvention. The Magnetic Messaging Sprint or a Quarterly Strategy Retainer would keep your momentum high while deepening your impact.

SCORE: 40–60

You’re in the messy middle — and that’s a powerful place.

You’ve outgrown parts of your brand, but haven’t fully stepped into the next version of it. Things are working... kinda. But not like they could be. It’s time for clarity, realignment, and a message that actually feels like you again.

Next Step:

The 45-minute Brand Audit is your perfect next move. We’ll uncover what’s out of sync and exactly how to fix it so you can attract aligned clients with ease.

SCORE: Under 40

Okay, let’s call it: your brand isn’t doing its job.

If you’re still hustling to be understood, explain your work, or feel proud of your online presence, it’s not because you’re bad at business — it’s because your brand hasn’t caught up with you. You’re evolving. Your visibility strategy should be too.

Next Step:

It’s time for a reset. Book a VIP Brand Catalyst Day and let’s rebuild your brand from the ground up — voice, visuals, visibility, and vibe. This is the work that unlocks your next level.